How to Outdo the Competition in the Airbnb Market: 5 Tips

The Airbnb market is becoming increasingly competitive, as more and more people are listing their properties on the platform. This can make it difficult for new hosts to get started and for existing hosts to maintain occupancy rates. However, there are a number of things that hosts can do to outdo the competition and attract more guests.

1. Optimize your Airbnb listing

Your Airbnb listing is the first thing that potential guests will see, so it is important to make sure that it is well-written and informative. Be sure to include high-quality photos of your property, and write a detailed description that highlights the unique features and amenities that your property offers. You should also use relevant keywords in your listing title and description, so that potential guests can easily find your listing when they search for properties in your area.

2. Offer competitive rates

It is important to price your Airbnb rental competitively. You should research the rates of other similar properties in your area, and adjust your rates accordingly. You may also want to offer discounts for longer stays or for bookings made during the off-season.

3. Provide excellent customer service

One of the best ways to outdo the competition is to provide excellent customer service. This means being responsive to guest inquiries, accommodating guest requests, and resolving any problems that arise promptly and professionally. You should also make sure that your property is clean and ready for guests upon arrival.

4. Get positive reviews

Positive reviews are essential for attracting new guests. Encourage your guests to leave reviews after their stay, and respond to all reviews promptly and professionally. You can also offer guests a discount on their next stay if they leave a positive review.

5. Go the extra mile

There are a number of things that you can do to go the extra mile and provide your guests with an exceptional experience. For example, you can provide welcome baskets with snacks and drinks, or stock the kitchen with basic cooking supplies. You can also offer to help guests with their transportation or to give them recommendations for activities and restaurants in the area.

Here are some additional tips for outdoing the competition in the Airbnb market:

• Use professional photography: High-quality photos can make your Airbnb listing stand out from the competition. If you don’t have a good camera, you can hire a professional photographer to take photos of your property.
• Offer unique amenities: Think about what makes your property special and offer amenities that other Airbnb rentals don’t have. For example, you could offer a pool table, a hot tub, or a private outdoor space.
• Target your marketing: Think about who your ideal guest is and market your Airbnb listing accordingly. For example, if you’re targeting families, you could highlight the family-friendly amenities that your property offers.
• Use social media: Social media is a great way to market your Airbnb listing and connect with potential guests. Be sure to post photos and videos of your property on social media, and share information about your local area.
• Partner with local businesses: Partner with local businesses to offer your guests discounts on activities and restaurants in the area. This is a great way to add value to your guest experience and to encourage them to book with you again in the future.

By following these tips, you can outdo the competition in the Airbnb market and attract more guests to your property.

Here are some additional tips that you can use to improve your Airbnb listing and attract more guests:

• Set clear expectations: In your listing description, be clear about your house rules and policies. This will help to prevent misunderstandings and disputes with guests.
• Be flexible with your check-in and check-out times: If possible, be flexible with your check-in and check-out times. This will make it easier for guests to book your property and will help you to attract more guests.
• Offer early check-in and late check-out: For an additional fee, you can offer guests early check-in and late check-out. This is a great way to add value to your guest experience and to make your Airbnb listing more attractive to potential guests.
• Be pet-friendly: If possible, consider allowing pets in your Airbnb rental. This will make your Airbnb listing more attractive to travelers with pets and will help you to attract more guests.
• Offer self check-in: Self check-in is a convenient option for guests, as it allows them to check into their rental without having to wait for you to be there. If you’re not able to offer self check-in, consider using a lockbox so that guests can let themselves in.

By following these tips, you can improve your Airbnb listing and attract more guests.

Give us a call at +44 151808 1206 / +353 1 525 2353 for a FREE 30 minute consultation on how you can manage your property effectively.